Are Facebook ads worth it compared with free social media traffic?

You pay for traffic one way or another: with time or with money. Paying with time means posting organic content on social media and commenting in groups. Free social posting is the best place to start, so keep posting every day (the AI assistant can help with the content).

Facebook ads cost money but give you immediate results. You quickly learn whether an ad works, with real time feedback, and ads are easy to scale: once something works you raise the budget until the return stops being worth it. Facebook handles the targeting and you only upload the ads.

For ads to work you need the right offer, the right creative and the right funnel, plus a system behind the ad that closes the lead.